Impossible Burgers not meatless enough for these vegans suing Burger King

Daniel Fowler
November 19, 2019

Phillip Williams filed a class-action lawsuit in Miami federal court against the restaurant chain after purchasing the Impossible Whopper, a plant-based alternative to the meat patty, in Georgia.

A vegan man in the U.S. has filed a proposed class-action lawsuit against Burger King, claiming that he would not have bought their plant-based Impossible Whopper if he had known the cooking process would leave it "coated in meat by-products".

Williams claims that he purchased the Impossible Whopper at a Burger King in Atlanta and is seeking an unspecified amount in damages in addition to requesting that the company stop cooking the meatless burgers on its meat grills, the news outlet said.

The lawsuit filed in Miami federal court seeks damages for all USA purchasers of the Impossible Whopper, and an injunction requiring Burger King to "plainly disclose" that Impossible Whoppers and regular burgers are cooked on the same grills.

Impossible Foods Inc, which helped create the Impossible Whopper, has said it designed the product for meat eaters who want to consume less animal protein, not for vegans or vegetarians.

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Burger King has shared that vegan or vegetarian guests can request their patties be prepared in an oven instead of in the broiler.

Restaurant Brands International CEO Jose Cil on the launch of the Impossible Whopper at Burger King worldwide.

Burger King responded by assuring they would not be changing the ways it plans to cook the burgers.

"Plaintiff, like the other members of the Class, reasonably believed that the Impossible Whopper was in fact "0% beef" and, therefore, did not contain any meat or meat by-products".

According to CNBC, it's also unlikely that most Burger King customers will care if the Impossible Whopper is being cooked on the same grills as meat products, for much of the demand for meat substitutes is coming from flexitarians, a group of omnivores looking to cut down on their meat consumption.

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