South Dakota’s ‘I’m on meth’ campaign prompts online guffaws

Clay Curtis
November 19, 2019

The campaign's motto is superimposed over the state outline.

The images featured the words, "Meth".

So many people were talking about South Dakota's odd new slogan that the state and "We're On It" became top Twitter trends.

"We knew that going out we have to get something out there that captures the attention of South Dakota, we have to cut through the clutter of advertising, and social media messages to get people to stop and think about this important issue", Gill said.

Ultimately, the Department of Social Services wants to help people who are using the drug, get off it. That sounds much better than the life I'm having now. "I'm on it, ' what could go wrong?"

The television ad shows a series of everyday folks declaring, "I'm on meth", with a voice-over saying, "Meth is not someone else's problem". South Dakota's Department of Social Services paid the agency almost $449,000 this fall, according to the state's finances website.

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In a statement on Monday, Noem claimed the goal of the campaign was to raise awareness when it comes to tackling the state's meth epidemic.

"I invite you to work in our group defending compatriots overseas".

Noem, appearing in a video for the campaign, said South Dakota's meth problem is "growing at an alarming rate". South Dakota´s Department of Social Services paid the agency almost $449,000 this fall, according to the state´s finances website. The state has also seen the number of people seeking treatment for meth addiction double from 2014 to 2018.

The new campaign, which will include TV ads, billboards, posters and a website, was introduced by the department of social services, the Argus Leader in Sioux Falls reported.

'I am confident South Dakota can lead the country in this effort and demonstrate ways we can aggressively combat addiction and spark opportunities for recovery, ' she said.

Butina has not said whether she will accept the offer.

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