Buick Regal won't return for 2021

Daniel Fowler
December 6, 2019

Taken into the sixth generation a couple of years ago, the Regal is the same vehicle beneath the skin as the Opel and Vauxhall Insignia. It won't return for the 2021 model year, a Buick spokesman has confirmed to Motor Authority.

"Buick continues to be ahead of the consumer shift toward SUVs". Buick cites the fact that 90 percent of its sales in 2019 have been of crossovers as the main reason, but notes that the Regal will remain on the Chinese market where sedan demand remains strong.

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It's also part of a broader GM-wide move away from traditional cars, and one under way as well at competitors Ford Motor Company (NYSE: F) and Fiat Chrysler Automobiles NV (NYSE: FCAU).

US sales of the Regal through the third quarter totaled 11,008 vehicles, down 19.6% from a year earlier. Now, since GM sold the Euro brands to PSA, they had to pay them in order to keep making the Regal, so pulling the plug on it makes sense, especially since midsize saloons have fallen out of favor with customers. After selling 14,118 cars in 2018, the Regal and Regal TourX wagon will account for only about 10,000 sales in 2019. The Regal's death officially leaves Buick with no sedan models. Buick will add the Encore GX crossover for 2020 to complement the Encore, Envision, and Enclave crossover SUVs already on sale. It also discontinued the Buick LaCrosse sedan and the short-lived Cascada convertible. GM has dropped other auto models in its Chevrolet and Cadillac divisions.

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