Global wearable shipments nearly double in 2019

Daniel Fowler
December 12, 2019

Proof of this is the latest report from research firm IDC for the wearables market during Q3 2019. The figure marks a 200% increase in wearables shipments for Apple year-on-year and means that it dominates the market with a share of 35%.

Fitbit, recently acquired by Google, has shipped 3.5 million units, corresponding to a 4.1% global market share. An important quantity that takes on a decidedly greater value if compared to the 10 million units shipped in the same period past year.

"Hearables have become the new go-to product for the wearables market", Ramon T. Llamas, research director for IDC's Wearables Team, said in a written statement.

Apple's growth in this sector, year on year, was 195.5% with a market share increased by 12 percentage points. "Finally, prices have come down significantly, with some reaching below $20", he adds. That's up almost 200% compared to estimated shipments of 10 million units during the same quarter a year ago.

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Specifically, earwear shipments leaped to 40.7 million from 11.9 million, with the market share increasing to 48.1 percent form 27.4 percent. Looking ahead, the price reduction on the Series 3 Watch as well as the launch of AirPods Pro will likely let Apple continue its dominance, for the short term.

According to IDC, Apple shipped 29.5 million units, which would include the watch, AirPods and Beats headphones.

For what it's worth, we don't think headphones should really be bundled into the wearable tech category, as we feel that's more of a place for innovative tech, like jackets with Thunderbolt 3 connectivity, just because. At the end of Q3 2019, Huawei has seen the highest year-over-year growth of 202.6% compared to all players.

Huawei replaced Bose in fourth place, with its market share rising to 8.4 percent from 5.4 percent despite political challenges. The company retained strong shipment growth in the rest of the world but about 80 percent of its shipments were concentrated in China.

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