Public Health England delays third-round FA Cup games

Grant Boone
January 5, 2020

With our Heads Up campaign to be supported during the Emirates FA Cup third round this weekend, a new film has been launched to encourage football fans to talk about their mental wellbeing.

It is part of Public Health England's "Every mind matters" campaign, which has partnered The Royal Foundation and The Football Association's Heads Up initiative.

Narrated by The Duke of Cambridge, "Take a Minute" encourages fans to start taking action to look after their wellbeing and that of their family and friends.

The spot, created by Freuds, shows black-and-white close-ups of famous faces in football, with Prince William beginning: "In life, as in football, we all go through many highs and lows". You know, the British "stiff upper lip" thing - that's great, and we need to have that occasionally, when times are really hard there has to be a moment for that.

Heads Up activities are running throughout the 2019-20 season, across all levels of the game in England, and the FA Cup final will be dedicated to the campaign in May.

Back in October, as part of the Heads Up campaign, Prince William joined fans and Chelsea manager Frank Lampard at the Prince Albert pub in Battersea, London to watch the England vs Czech Republic and discuss mental health.

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Research shows that almost half of men who have experienced early signs of mental health concerns didn't take actions to manage it, compared to just a third of women.

All the kick-off timings have been pushed one minute late when one checks the timings of FA Cup's 3rd round matches.

Heads Up is a seasonal partnership between the FA and Heads Together, led by the Duke of Cambridge, who uses football's popularity as a vehicle to hold the biggest mental health conversation ever.

Research commissioned by Public Health England involving more than 3,300 adults shows men are less likely than women to seek help or look after themselves if experiencing early signs of common mental health conditions. I came from a family where we bottled up a lot of emotions, feelings and sometimes anxieties. "It's a huge strength". There are so many people struggling with their mental health, so I want to help people understand that they don't have to deal with it alone.

The idea behind the campaign is to inform about some of the simple self-care techniques that anyone can undertake to improve their mental health.

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