Apple App Store users spent more money than ever over Christmas

Ruben Fields
January 12, 2020

Then, the App Store brought in a single-day sales record of US$386 million on New Year's Day. App Store spending totalled US$1.4 billion between Christmas Eve and New Year's Eve, up 16 per cent from the same period in 2018, the Cupertino, California-based company said in a blog post. That's pretty incredible, really, considering the App Store didn't even exist until 2008.

The continued success of Apple Music, iCloud and the App Store continues to thrive due to consumer demand.

In 2019, Apple focussed on the products other than iPhones and introduced a range of new services including the Apple TV Plus video streaming service, Apple Arcade game program, news service Apple News+, and the Apple Card.

Another key growth driver was the company's emerging services business, which in 2019 launched Apple Arcade for gamers, Apple News+, a subscription version of its news aggregation services, and Apple Music to compete with rivals like Spotify and Pandora. Soon to be available on LG, Sony and VIZIO Smart TVs later in 2020.

Apple News, the company said, will provide live coverage of "key moments" in the upcoming USA presidential election. These figures were revealed in a year-end wrap up post published to the Apple Newsroom, which basically acts as a big advertisement for all of the services the company launched in 2019.

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Apple also reinforced its financial offerings with Apple Card and Apple Pay.

Apple will continue to collaborate with developers and creators this year, offering new levels of creativity, choice and innovation across original series and films, podcasts, music, news, games, apps, payments and unique experiences. Customers were able to ride public transit with Apple Pay and entry to over 150 stadiums, ballparks, arenas, and entertainment venues around the globe were made available with contactless tickets on the iPhone and Apple Watch.

Apple News+ offers an all-in-one subscription to hundreds of the world's top magazines and major newspapers.

On an October 30 earnings call, Apple announced iPhone revenue for fiscal Q4 2019 was $33.4 billion, a 9 per cent decline on sales from the same quarter a year earlier.

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