Bose to close all stores in Europe, North America, Japan and Australia

Daniel Fowler
January 17, 2020

Other Bose stores in Europe, Japan and North America are also earmarked for closure, although it is understood some in Asia and the Middle East will remain.

Bose said it will offer outplacement assistance and severance to affected employees.

At the time Colette classified the move as a "radical idea", with the global sales president applying the same description to the company's eCommerce shift.

Started in 1964 by Amar G. Bose, a professor of electrical engineering at MIT, Bose said a year ago that it had 9,000 employees around the globe.

In total Bose says around 119 stores will be closed down in the coming months, but says that it will open more stores in Greater China and the United Arab Emirates and will continue to operate stores in India, Southeast Asia, and South Korea. The company stated that the vast majority of its speakers and headphones "are increasingly purchased through e-commerce" as its reasoning for closing the stores.

The news is obviously awful for Bose Australia retail employees who will lose their jobs and comes shortly after EB Games announced it will close 19 stores, and retailer JeansWest announced its closure as well. This includes its signature noise cancelling headphones and its renowned home audio systems to even portable Bluetooth speakers.

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There are often similar demo areas at retailers like Best Buy, though Bose has plenty of competition to worry about in that environment, according to The Verge.

Bose has announced its intention to close 119 of its brick and mortar stores across Australia, Europe, Japan and North America.

The first Bose store opened in 1993 and enabled customers to try the products in private demonstrations.

The closures will include the "approximately 10 stores in Great Britain", the company says, which includes its United Kingdom flagship on London's Regent Street. "It's still hard, because the decision impacts some of our incredible store teams who make us proud every day", Burke's statement continued.

'They take care of every person who walks through our doors - whether that's helping with a problem, giving expert advice, or just letting someone take a break and listen to great music'.

Bose's first retail store opened in the U.S. in ME, 1993. Over the years, they've set the standard for customer service. But the company is keeping additional details, including the number of employees affected, private.

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