Facebook Backs Away From Plans to Show Ads in WhatsApp

Ruben Fields
January 17, 2020

It was reported previous year that Facebook was getting ready to introduce ads as part of the "Status" feature on WhatsApp, similar to how ads are shown in-between Instagram Stories, but it looks like that won't be happening.

WhatsApp will not be getting advertisements as Facebook appears to have backed away from the controversial decision, according to a new report in the Wall Street Journal, which is is quoting people familiar with the matter. Additionally, the team's work was reportedly removed from the app's code as well.

While the news will come as welcome relief to most users, it might be a disappointment for Facebook shareholders because without ads, the messaging service won't be contributing in any significant manner to the company's bottom-line anytime soon.

Facebook as ditched plans to fill WhatsApp with advertisements, according to a new report, instead choosing to focus on paid features designed for companies. Previously, an annual subscription fee was to be charged for using WhatsApp but Facebook made the service free to use after acquiring it.

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Facebook showed off the ads that were coming to WhatsApp at its Facebook Marketing Summit (FMC) 2019 in Netherlands.

Facebook bought WhatsApp for $22 billion (roughly Rs. 1,56,276 crores) in 2014. However, one of the officials in Facebook said that integrating ads in WhatsApp status is one of the company's long term goals to generate revenue in the future. In developing countries, where WhatsApp is extremely popular, the app is used to conduct business, make sales, and handle customer service.

WhatsApp co-founder Acton left the company in 2017, and CEO Jan Koum in August, over their differences with Facebook CEO Mark Zuckerberg who aimed to monetize on WhatsApp by introducing ads between chats.

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