Everton terminate SportPesa's shirt deal three years early

Tanya Simon
February 17, 2020

"This has allowed us to grow our own footprint in Africa and further strengthen our brand".

After the news, renowned city lawyer Donald Kipkorir took to Twitter to give his two cents, only for SportPesa's CEO Ronald Karauri to respond. Kenya, a poor & miserable country is excited with gambling & Prime Time News is even sponsored by Betting Companies, "posted Kipkorir".

She responded to a question at the club's AGM last month by saying that "in an ideal world" they would prefer a "different type of sponsor" than a gambling company.

Kenya was a big beneficiary of the Everton, SportPesa partnership that saw Kenyan Premier League champions Gor Mahia play at Goodison Park in 2018 before Everton visited Kenya to play Kariobangi Sharks in the historic match a year ago.

Everton have actually shortened their shirt collaboration contract with online betting firm SportPesa. We should promote entrepreneurship not gambling.

The exchange
The exchange

On Sunday night, Everton management announced that by mutual consent SportPesa would not fulfil its five-year principal shirt sponsorship agreement, secured in May 2017 as a club-record deal for The Toffees.

More changes in SportPesa saw the Ireland Football Association (FAI) suddenly end its two-year deal with the Kenyan bookmaker, where FAI management cited the association's reassessment of its relationship portfolio.

FAI came under heavy criticism from anti-gambling campaigners who felt the sports body was improperly promoting betting.

Everton will appoint a new main partner ahead of the start of the 2020/21 season.

SportPesa also confirmed that their partnership with the Racing Point F1 Team will end at the final season of 2020 and wished them well as they transform into Aston Martin Racing in 2021. The government revoked SportPesa's Kenyan license - along with a host of other betting operators - in September previous year.

Wales bears the brunt as deadly storm Dennis hammers the United Kingdom
It also said a total of 15.76 cm of rain fell at Crai Reservoir in the Welsh county of Powys over 48 hours to Sunday morning. The Met Office had to extend a yellow weather warning for wind; it is now in place until 1100 today (Monday 17th February).

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