Netflix and Disney+ Slash Traffic in Europe Amid Coronavirus

Daniel Fowler
March 23, 2020

A Facebook representative disclosed that both Facebook itself and Instagram will "temporarily reduce" video bitrates in Europe.

Netflix, YouTube, Amazon Prime, and Dinsey+.

In response, Netflix announced last night its plan to reduce the bitrate on all broadcasts in Europe for 30 days. Also, during this period, advertisements and pop-ups, which usually consume high bandwidth should be removed and if required, may be replaced with public announcements on awareness regarding the virus, COAI said.

Facebook and Instagram have chose to reduce video quality in Europe as part of the fight against coronavirus. While this is bad news in case you're a social media fan, it may assist individuals with telecommuting and in any case, get the internet providers they anticipate.

YouTube videos will now be in SD by default, but users can manually adjust individual videos to HD if they wish.

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Netflix (NASDAQ:NFLX) and Disney+ streaming service have agreed to cut bandwidth in a bid to support internet service providers in Europe to cope with a surge in usage. Besides, now the Amazon and Apple also took the same decision.

"In anticipation of high consumer demand for Disney+, we are proactively instituting measures to lower our overall bandwidth utilization by at least 25% in all of the markets launching Disney+ on March 24th". It has also delayed the platform's launch in France to April 7.

This appeal to the telecom authority and OTT providers comes shortly after OTT players in Europe were asked to reduce the streaming quality.

In light of this, and as part of an effort to maintain robust internet connectivity, Netflix was recently forced with an European Union request to downgrade the quality of its video streams to reduce strain on the internet infrastructure.

"We understand that similar measures are being taken by various streaming platforms internationally like in the United States and Europe as more and more countries enter lockdown to combat the spread of the virus", COAI said. The load on the data transmission network has a significant increase as a result of the COVID-19 coronavirus pandemic, when many people should stay at home and seek entertainment on the Internet due to quarantine restrictions.

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