Chargers make some alterations to logo for 2020 season

Tanya Simon
March 26, 2020

A significant number of National Football League teams are making changes to their brand this offseason, and every organization is now hoping that their efforts are met with less ridicule than the Los Angeles' Rams terrible new primary logos. "Gone is the three-tone bolt with a navy keychain - the new bolt has been attached to only Powder Blue and Sunshine Gold".

"I think my kids are more excited about it than anything", Demoff said of the mean tweets.

The team also confirmed that it would change the uniforms for the 2020 season, although the changes are not expected to be drastic.

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Here is the updated Chargers logo, with the franchise also announcing new uniforms are arriving in April. The Ram Head, the site explains, "pulls inspiration from the team's earliest logos". Now that navy blue has been removed from the logo, the team will unveil a new uniform next month.

"Throughout the branding process, the team drew inspiration from the surf, skate and vehicle cultures of [the 1960s] when creating its new look", a release from the Chargers read. Los Angeles also added a bold, italicized font.

"The bold italic font and numbers are an ode to a time when legendary modifier Mustang Carroll Shelby moved to Marina del Rey and young Latinos from Easttside transformed 1940s cars into elegant and irreverent lowriders, "the team said". "The font and numbers, like a crowded Shelby, symbolize speed, power and constant forward movement while their placement within the brand is a nod to modifying a classic".

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