Los Angeles Rams officially introduce their new logo

Tanya Simon
March 26, 2020

The Rams have a lot of riding on this logo and color scheme, which will be used for their new home at SoFi Stadium in Inglewood, California. Groceries from the pantries will be delivered in custom Rams bags donning the team's new logo (which will be revealed March 23) and given in the name of a season ticket holder, Demoff shared.

When the original logo was leaked, it led to much ridicule from the internet as many criticized the design, colors and the fact that the Rams' horns look like a "C" which obviously led to confusion and comparisons between the Rams and the Los Angeles Chargers.

Gone is navy blue, light gold and white, a scheme the Rams adopted in 2000 in St. Louis. The new colors - called "Rams royal" and "sol" - seem to nod at that. That new logo will also be featured on caps that will be part of a special giveaway for those who donate during the telethon. The colors are supposed to give a vibrant look to their history. Fans expressed disdain for the design, which was navy blue with neon yellow accents.

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Earlier this month, fans were able to catch a glimpse of the new logo after it was leaked online. "It was a awful first introduction to where we're headed".

So what's next? The Rams are set to unveil their new uniforms at some point this offseason, and it appears those could help turn public opinion a bit.

A new era of Los Angeles Rams football has arrived. Gurley agreed to a contract with the Falcons the day after he was cut. "Each year, your players change, your team changes and we knew walking into this season there would be tough choices".

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