Apple hoping to reopen retail stores next month

Ruben Fields
March 28, 2020

O'Brien said the company will continue work-from-home arrangements for employees who do not have to be onsite through at least April 5.

Apple said that store closures in China, one of the company's biggest markets, were a primary reason why it was forced to revise its quarterly guidance downward last month. Our online stores are open at, or you can download the Apple Store app on the App Store.

VentureBeat & # 39; s The report notes that Apple's plans were relayed to employees through a memo from Deirdre O'Brien, the company's senior vice president of retail sales. As of today, all of our stores in Greater China have reopened.

The Cupertino based tech company had temporarily shuttered its stores across the globe due to the coronavirus threat and was planning to re-open them by March 27, but has now delayed the phase openings another week.

However, the spread of the coronavirus has made it hard for Apple to stick with its original date.

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The firm anticipated an annual decline in the US of more than 8 million postpaid device units sold in Q2 - where it says Apple holds more than a 50% share.

The report did not indicate which stores would reopen and in what countries that would be, as many countries would still be under lock-down rules until mid April. "At this time, we anticipate some stores may be able to open in the first half of April depending on the conditions in their community".

We will provide updates for each store as soon as specific dates are established.

The memo to employees also said that remote work would be extended after Apple's global offices outside of China were closed earlier this month.

The people of Apple Park campus have been asked to work from home. Around the world, we're putting the health of our teams, customers and communities first.

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