Nascar's Richard Wallace loses Blue Emu sponsorship after quitting esports race

Tanya Simon
April 8, 2020

Blue Emu, "the #1 selling emu oil brand in the United States" (emu oil is used in various forms as a moisturizer, an anti-inflammatory, for pain relief, and other purposes, although little evidence of its efficacy now exists), ended its sponsorship of Wallace in response to his tweet. In fact, Sunday's win was Byron's 309th iRacing win in 1,499 starts. The drivers have decided to make the most out of their talents especially during this quarantine period. The whole drama of racing seems to have gone off the field and into the virtual gaming world.

Fifteen laps into the competition at the virtual Bristol Motor Speedway, Wallace was involved in his second accident of the afternoon, being heavily hit by Bowyer's vehicle.

Wallace was so frustrated that he quit the race on the spot - not an entirely unusual response even in real-life racing, Kyle Busch ended a race early previous year during the playoffs - and later tweeted "I ruined so many peoples day by quiting (sic).a video game".

That's why I don't take this seriously, "Wallace said on his live stream before resigning".

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"Bahaha. A video game", Wallace wrote of what's at stake at the event. "Damn quarantine life is rough".

The brand is a long-term sponsor of Richard Petty Motorsports, Wallace's Nascar team, but the incident should not impact on the team deal, with drivers signing contracts with sponsors specifically for the virtual races. "Bye bye Bubba. We're interested in drivers, not quitters", said a tweet on the account of the topical pain reliever cream.

The coronavirus has started to take a toll on the lives of every single American by cancelling most of the events that people were looking forward to just like racing.

Sometimes the heat of the video game battle brings some very real comments.

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