Netflix rolls out more features for parental control globally

Ruben Fields
April 8, 2020

Parents can also browse what kids have been watching in their Netflix profiles, further helping them decide what kind of content is appropriate or not. While the streaming platform added PINs to keep kids away from certain shows in 2018, it was applied to all the profiles on that account and adults would have to constantly unlock their profiles each time they wanted to stream something. But how many complaints do you think it took for Netflix to start rolling those stricter parental controls into its actual platform?

This allows users to remove series and films individually from the Netflix Kids experience - so your five-year-old won't accidentally watch a John Wick flick or an episode of The Witcher, or even shows like Stranger Things which push the boundaries a little.

"This represents a pretty significant change to parental-control offerings", said Michelle Parsons, a Netflix product manager who oversees features for kids.

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The company also added a feature to protect individual profiles by using a passcode to prevent children from accessing content not suited for them.

All of Netflix's new parental controls are now available in a dedicated "Profile and Parental Controls" hub within "Account" settings on Netflix.com. Only the main account holder can set a PIN (you need to input your Netflix password to set it), and that user can use the PIN to lock their profile to stop others from accessing it without knowing the four-digit number.

The changes were born out of conversations with customers who asked for the ability to customize how and where kids could access programs. Lastly, you can also turn off the auto-play option for kids profiles only, which is seemingly meant to reduce binge-watching and stave off addiction. But with kids hemmed in and parents having to WFM, how to keep tabs on what the kids are binging on, always a concern, has perhaps acquired greater urgency. "We hope that these additional controls will help parents make the right choices for their families".

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