Apple buys machine learning specialist Inductiv to bolster Siri, AI projects

Daniel Fowler
May 30, 2020

Apple has been gradually rolling more AI into its products through features like Deep Fusion, but Siri still has a ways to go before it fully competes with the likes of Amazon's Alexa or Google Assistant.

Apple has acquired AI startup Inductiv Inc.to improve Siri's intelligence, according to Bloomberg.

Apple is continuing its string of AI startup acquisitions, this time to improve Siri's performance.

Apple has recently acquired Inductiv Inc, which is a machine learning startup.

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One of the co-founders Ihab Ilyas is a University of Waterloo university professor with interests in the fields of Big Data, machine learning and data curation.

Apple has confirmed that it has acquired the tech startup Inductiv, an engineering team from Ontario that specialises in machine-learning. "Having clean data is important for machine learning, a popular and powerful type of AI that helps software improve with less human intervention". The deal adds to more than a dozen similar agreements struck by Apple in the past few years. A more recent acquisition was that of Xnor.ai which helped AI algorithms run on-device rather than in remote data centres.

Although Apple didn't officially confirm or deny the acquisition, it did say that it "buys smaller technology companies from time to time and we generally do not discuss our objective or plans", its standard nondenial response. However, it is likely they will continue to work on Siri, and various other machine learning and data science projects.

As with every other acquisition, Apple didn't share any reasoning behind its acquisition of Inductiv.

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