Facebook launches Collab music-making app to take on TikTok: Details here

Tanya Simon
May 31, 2020

The COVID-19 pandemic has expedited the release of other offerings from Facebook's experimental app division this month, including a music-making app called Collab and a group voice-calling app called CatchUp.

Collab will also allow videos uploaded to the platform to be edited and remixed by users. Modeled after the viral app TikTok and its predecessor Vine, Collab is now only available on iOS as it is being tested out to limited groups of the public.

"Collabs are three independent videos that are playing in sync".

Facebook has stated on its blog that with Collab, they are leveraging technology to help people unlock creative superpowers by collaborating on original music videos from anywhere. The app will allow users to view these events with "Expert commentators" which will include personalities, such as journalists, current or former athletes, or aspiring "fan-analysts".

Facebook NPE Team
Facebook NPE Team

Fans are notified whenever a new Moment is created so that they can hop in and out of Venue if they want to.

They will also post interactive polls and questions for the people who are watching that event.

The service has been widely compared to Twitter's live event streaming capabilities, offering fans a place to interactively gather and respond to events in real time.

Future NASCAR races on Venue will be hosted by nascarcasm, FOX Sports NASCAR reporter Alan Cavanna and Landon Cassil, a NASCAR driver. Its first live event is the NASCAR race this Sunday. "Venue aims to give fans an interactive second screen experience, curated by experts and centered on the pivotal moments of their favorite events". To begin with, the Venue will focus on live streams of sports events. Despite drawing large concurrent viewership, live broadcasts are still a mostly solo viewing experience. "NASCAR was built on innovation, and we couldn't be more excited to help a great partner like Facebook's New Product Experimentation team innovate around new platforms".

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