Tech companies mark Blackout Tuesday

Brenda Watkins
June 3, 2020

The thousands of celebrities, companies and other supporters who have posted black squares on social media to support protests in the U.S. over the death of George Floyd have inadvertently filled searches for "Black Lives Matter" with blank images, campaigners warn.

Music executives Jamila Thomas and Brianna Agyemang started the hashtag #TheShowMustBePaused, encouraging artists and entertainment companies to suspend their operations for the day. Sony Music also posted an announcement, saying that "We stand in solidarity with the Black community, our artists, employees, colleagues & community leaders in fighting racial injustice & inequality". "Our mission is to hold the industry at large, including major corporations and their partners who benefit from efforts, struggles and successes of Black people accountable", their statement added.

Tiled black squares shrouded the #BlackLivesMatter hashtag in darkness, with many reporting that the Blackout Tuesday initiative had brought key information routes and access to resources to a juddering halt.

From sports champs to showbiz stars, Americans from all walks of life partook in the day-long work pause by posting black images with the hashtag #BlackLivesMatter, after the killing of George Floyd.

On June 2, fans were greeted with a message by the "Boyfriend" singer, 27, that encouraged "introspective thinking" amid protests calling for justice in the death of George Floyd, 46.

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They said in their lawsuit that the department had a history of tolerating racism and discrimination. We also saw the reaction of the community.

The Instagram Twitter account addressed this concern, informing social media users that "We're hearing asks from the community that posts related to Blackout Tuesday use the hashtag #blackouttuesday, and not #blacklivesmatter".

"Spotify blacked out the artwork for several of its popular playlists and featured songs like James Brown's "Say It Loud - I'm Black and I'm Proud", N.W.A.'s "(Expletive) the Police", Sam Cooke's "A Change Is Gonna Come" and Childish Gambino's "This Is America". This is not just a 24 hour initiative.

Since Floyd's death on May 25, protests have broken out nationwide and worldwide.

Amazon Music also noted that it will not be posting to social today, in honor of the event. The King of the South said this day would ultimately allow people's money hurt companies' pockets and show it's time for blacks to stop getting negatively targeted. "We are and will be in this fight for the long haul", they said. Although we are showing solidarity on social media, please remember there are elections happening today in Iowa, Montana, New Mexico, South Dakota, Washington D.C., Indiana, Maryland, Pennsylvania, Idaho, and Rhode Island.

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