Snapchat no longer promoting Trump’s posts

Ruben Fields
June 4, 2020

The move came after Twitter took an unprecedented stand by hiding a Trump post it said promoted violence, thrusting rival Facebook into turmoil for refusing to sanction false or inflammatory posts by the United States president.

Snap Inc. says it isn't going to ban Snapchat content from the president, or add warnings to certain bits of it, as Twitter has done-but it will stop promoting his account on the app.

Snapchat will no longer promote President Trump's account on its "Discover" page of curated content, a spokesperson tells Axios, after Trump tweeted comments that some suggested glorified violence amid racial justice protests.

Racusen said the decision was made over the weekend after President Trump's tweets made threats that protesters who breached the White House fence would be "greeted with the most vicious dogs and ominous weapons, I have ever seen".

'We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover, ' the spokesperson continued. "We simply can not promote accounts in America that are linked to people who incite racial violence, whether they do so on or off our platform".

In the letter, he teased Wednesday's decision about Trump, writing, "As for Snapchat, we simply can not promote accounts in America that are linked to people who incite racial violence, whether they do so on or off our platform".

Snapchat will continue to promote presumptive Democratic nominee Joe Biden's account on Discover, a Snap rep told TheWrap.

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The comments however, weren't even made on Snapchat. We have spoken time and again about working hard to make a positive impact, and we will walk the talk with the content we promote on Snapchat.

Trump's account remains on the platform, it will just no longer be recommended viewing, according to Snapchat.

How it works: President Trump's account on Snapchat is "starred", which means it's been verified as belonging to someone of public interest. Unlike other social platforms, Snapchat doesn't publish number of followers.

Zuckerberg is facing intense pressure to take more action on Trump's posts.

Snapchat, in the past, has taken accounts off of Discover if it has multiple violations of the app's guidelines or has received several reports from users regarding that account.

Tech companies have broadly been taking more action on content from world leaders and policymakers, as the coronavirus pandemic and global protests have heightened the stakes of misinformation and inflammatory language.

The Discover feature at Snapchat is a curated platform on which the California-based company gets to decide what it recommends to users. Snap also fact-checks political advertisements, unlike Facebook.

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