Designer Milton Glaser I Love NY logo dies

Brenda Watkins
June 28, 2020

According to The New York Times, his wife, Shirley Glaser, said a stroke was the cause of death, although he also suffered from renal failure. She could not be immediately reached for comment by CNN. "We lost a brilliant designer and great New Yorker", said New York Gov. Andrew Cuomo in a statement to CNN. He additionally co-founded New York Journal in 1968 with Clay Felker.

In 1954, Glaser set up Push Pin Studios with three Cooper Union classmates and helped bring a new visual language to commercial art, seeking inspiration from everything from Art Nouveau to Chinese wash drawing, German woodcuts, and the cartoons of the 1930s.

While his NY claim to fame was the graphically catchy, and emoji-prescient, 1977 NY state tourism logo, his work in Rhode Island was a widely panned effort by the Raimondo administration to rebrand the state for tourism.

Glaser designed the iconic logo in the back of a taxicab with a crayon and has become ubiquitous with New York City. Glaser was tasked with creating a logo for the marketing campaign to go along with the state's new slogan: "I love NY".

His conceptual sketch, hastily scribbled in red on a paper envelope, is part of the permanent collection of the Metropolitan Museum of Art.

Milton Glaser's pictorial sense was so profound, and his designs so influential, that his works in later years were preserved by collectors and studied as fine art.

Glaser's fame grew with this poster for a Bob Dylan album in the 1960s

Inserted as a promotion inside the 1967 "Bob Dylan's Greatest Hits" album, the poster made its way into some six million homes, the Times noted.

He received the National Medal of Arts in 2009.

Among Glaser's other noteworthy projects were cover illustrations Signet paperback editions of Shakespeare; type designs such as Baby Teeth, first used on the Dylan poster, and Glaser Stencil; and a poster for the Mostly Mozart Festival featuring a colorful Mozart sneezing.

"Milton Glaser's work is everywhere: in logos in his supermarket, on signs he sees from the sidewalk and in the identity of NY", the editors of the magazine wrote in a statement.

"We phone it great when it accomplishes a activity, and we phone it bad when it misses a concentrate on".

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