Kanye West Is Releasing a New "Accessible" Clothing Line with the Gap

Brenda Watkins
June 28, 2020

Kanye West has announced a clothing collaboration with the Gap. (ADDYY). The brand has not only been lucrative for Adidas but West himself.

For the time being, however, these sneakers can be purchased only by pre-order.

"There's been over 10,000 hours of work and at least twice that many images, considered and made to give what I believe is a beautifully simple website, said Knight in a statement". And in one evening during that stay, Kanye had unexpectedly announced a concert at Swan Lake in downtown Yerevan.

The rapper joined forces with photographer and director Nick Knight to reimagine his Yeezy Supply website; the website now serves as a barebones structure for his Adidas Yeezy footwear releases.

The rap superstar will design adult and kids' clothing that will be sold at Gap's stores next year.

Reality star and West's wife Kim Kardashian shared her excitement on Twitter, stating, "If anyone knows Kanye they know how much the Gap and Yeezy means to him so this partnership is his dream come true!"

Kanye West to Partner With Gap for 'Yeezy Gap' Line in 2021

That said, Yeezy is no stranger to collaborations - the brand was born with the launch of the Yeezy x Adidas "Yeezy Boost" trainer, West's most successful product, and editions can sell for many more times their original value on resale sites.

As a teenager he had worked at a Gap store in Chicago and now is set to design a full-blown collection for the company.

After sharing the news of the new venture, 'Ye also revealed the names of those joining his YZY Gap team, in addition to creatives contributing to his new animated show, Kids See Ghosts.

He also told Vanity Fair magazine back in 2015 that he wanted to be the creative director of the brand.

Gap did not disclose terms of the deal, but said Yeezy will receive royalties and may receive equity depending on its sales.

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