Google's Phone app will tell you why businesses are calling

Ruben Fields
June 30, 2020

To address the issue, Google is reportedly said to be working on a new Verified Calls feature for its Phone app that will soon inform on why you are receiving a call from an unknown number.

Google has offered various services for call screening and caller identification for a number of years. Verified Calls will save this information in its servers and it will be forwarded to the Google Phone app on the user's phone. This program will allow businesses to verify their identities and display their names along with the objective of reaching out on the user's screen.

Google is keen to point out that not all "unverified" calls will be spam - and there will be some companies that choose not to use the system.

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The calls go through Google's Verified Calls server, so participating businesses can share that info with you and maybe make it more likely you'll actually answer. As noted by the folks over at Android Police, the feature will help users know why a business is calling before picking up. This goes beyond simple caller ID interfaces like Truecaller.

Google turns the setting on by default, but if you like the mystery you can turn it off. Having said that, users will also have to add their phone number to their Google account for this feature to work. You can do this by going to Google suggests the element does not "collect or retail outlet any individually identifiable data following verification", while, and that the corporation deletes your telephone selection and the simply call rationale from the Confirmed Phone calls server minutes right after verification.

So, when the business calls you, the Phone app will compare the incoming call information with the data that Google already has. Furthermore, once all the information is shared and boxes ticked, the businesses will get a verified badge as well.

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