Impossible Foods now offered at Starbucks

Grant Boone
June 30, 2020

Beyond Meat's breakfast sandwiches are already at Dunkin', Hardee's, and Carl's Jr. This time, the innovator has nabbed Starbucks as a new partner, launching its Impossible™ Breakfast Sandwich on Starbucks' new summer menu.

"We are thrilled to expand our plant-based menu into food with this new breakfast sandwich", says Starbucks chief sustainability officer, Michael Kobori.

What's Next: The breakfast sandwich is now available at the majority of Starbucks stores as part of the summer menu.

Dr. Patrick O. Brown, founder and CEO of Impossible Foods, said Starbucks' "commitment to add more plant-based ingredients to its menu is a new benchmark for large corporations".

According to the press release, Starbucks aims to continue including more plant-based options in an effort to become a "resource positive" company.

Starbucks is expanding its food menu.

Starbucks U.S. just launched vegan Impossible sausages and plantbased drinks
Image Starbucks

After the news caught consumer's attention, a spokeswoman said, "Starbucks works with a variety of suppliers around the globe", defending the new Impossible Breakfast Sandwich.

Impossible Foods was first founded in 2011, but obtained some serious name recognition in April 2019 when it inked a deal with Burger King, which featured the Impossible Whopper on thousands of menus in the U.S.

Beyond and Impossible have been fiercely battling within the fast-food space to gain new exposure. "Impossible Foods is making plant-based foods that deliver unrivaled taste, nutrition, and convenience". This sandwich has 22 grams of protein and is made with Impossible Foods Sausage. The sandwich is priced at $4.95 to $5.25 depending on the retailer's location and is available at 15,000 USA locations.

That's even easier now, especially for Starbucks fans, as these sandwiches are available now at most Starbucks locations in the U.S.

White Castle - White Castle serves sliders with Impossible patties.

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