Samsung Cancels IFA 2020 Creates Its Own Digital Event In September

Ruben Fields
July 3, 2020

The measures include closing this year's event to members of the public, allowing in media representatives and exhibitors only.

It is a no-brainer that the announcement comes because of the ongoing COVID-19 siuation.

IFA 2020, which is scheduled for September 4-9, won't be as big as it normally is, given Berlin's ban of all events with more than 5,000 participants. Owing to the global pandemic, there is still uncertainly on the event.

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IFA 2020, perhaps among a rare breed of trade shows that will happen in-person this year, may not loose excessively from Samsung's opt-out. The very first Galaxy Note was revealed in IFA 2011, and Samsung used the event to bring news about its H2 flagships until it moved to its own Unpacked event. The move is not specific to IFA. At last year's IFA, the Korean company launched its redesigned Galaxy Fold smartphone and also caught our attention with its smallest (still 55 inches!) 8K TV to date.

Samsung is skipping IFA this year.

According to our leaker, the big S will be holding a Galaxy Unpacked event on 5th August to unveil the Galaxy Note 20 and a 5G Z Flip - however, we don't yet know if it'll be a physical event or a stream, and where it'll be held. Apparently, its revelation will also happen through a separate event. While IFA typically doesn't have as much big news as CES (held each January in Las Vegas) or MWC, it's a major show for electronics makers, especially those selling home appliances and computers. If many companies follow this tendency, then, there will be no IFA 2020 at all.

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