Indian TikTok Rivals See Surge In Downloads

Clay Curtis
July 6, 2020

"We're planning to start testing an updated version of Reels in more countries", explained a Facebook (which owns Instagram) spokesperson to Business Insider. It is also double the number of India downloads for TikTok in all of 2019. Late June, Instagram announced a new app called "Reels" that has the same functionality as TikTok. Reels is a fun, creative way for people to both express themselves and be entertained. Past thirty day period, TechCrunch described that the element had expanded to France and Germany. Reels is a video clip enhancing resource meant to enable persons build TikTok-design 15 second video clips that can be shared on their Instagram Stories, despatched by way of DM, or posted to a segment of the Examine tab termed Top Reels.

"Enjoy Tiktok Videos and also make Create Videos again".

Reports show that Instagram could be amping up efforts to launch Reels in India, following the ban of TikTok last week. Users said they wanted a space to compile their Reels and watch those made by others.

'Part of the job of this Committee is to get all of those stakeholders in the room and create a forum where we can have a really good discussion about what are the boundaries, about what is and isn't acceptable on these types of matters, ' Ms McAllister said.

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In the first quarter of 2020, TikTok was downloaded 611 million times in the country, making up over 30% of the app's global downloads for the quarter, Sensor Tower reported. As per a report by Gadgets Now, scammers are sending messages to innocent smartphone users in India via WhatsApp and SMS wherein they claim that TikTok is available in India as TikTok Pro. The ban on TikTok came amid rising tensions between India and China in eastern Ladakh.

One can browse through the feed on the Moj app and share their favourite videos with friends and family. The makers of Indian short-form video app Roposo told Reuters their user base surged by 22 million in the two days after TikTok was banned.

Instagram didn't indicate when Reels would launch in other key markets, like the U.S.

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