Apple Is Bouncing Back in China Thanks to the iPhone SE

Ruben Fields
July 30, 2020

According to the data, the iPhone was the fastest-growing smartphone brand overall in China last quarter, which saw Apple sell about 7.4 million units from April to June - a 32 percent increase from the same quarter back in 2019, and while Apple's chief rival in China, Huawei, still sold more units overall at 36.6 million, that represented only a 14% increase over past year. Given the release timelines of other smartphones and Apple's size, it's unlikely that Qualcomm is referring to a different smartphone launch, even though Qualcomm declined to name Apple or the iPhone. Apple sells appreciably less telephones than Huawei in China.

Oppo, Vivo and Xiaomi, the brands that comprise the remainder of the leading five greatest players in China, all saw substantial decreases, while the overall market fell 17% year-on-year. CINNO Investigation tracks profits rather than offer-as a result of. On a quarter-on-quarter basis, iPhone sales leapt 225%, coming off a low base but also highlighting a healing for the Cupertino giant after the pandemic break out required closures of its shops in China and dented sales in the 3 months that ended in March. This means the iPhone 12 Max and iPhone 12 Pro will be produced first because Apple is using different touch systems than the 5.4-inch iPhone 12 and 6.7-inch iPhone 12 Pro Max.

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The latest third-party figures come ahead of the release of Apple's main fiscal 3rd quarter earnings on Thursday. The executive on Wednesday also alluded to a potential October launch for a 5G-capable iPhone. "Iphone 11 has consecutively led as the finest-marketing design in China since final September, which indicates the powerful manufacturer power of Apple among Chinese individuals", Flora Tang, investigate analyst at Counterpoint Study, explained to CNBC by electronic mail.

In December 2017, Apple acknowledged that it had been slowing the operations of older iPhone models to help reduce the impact on batteries as they age.

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