Taylor Swift Changes Merch Name After Black Designer Calls Her Out

Brenda Watkins
August 1, 2020

Amira Rasool, the founder of retailer The Folklore, accused Swift of selling album merchandise that ripped off the logo of her company, which sells apparel and accessories by designers in Africa and the diaspora.

"Rasool shared photographs about Twitter and Instagram that revealed cardigans and sweatshirts using the phrases" The Folklore Album" available on Swift's site.

Since the surprise release of her eighth album, folklore, Taylor has had everyone singing her praises - and rightly so.

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She later reposted her tweet on Instagram and wrote, "Based on the similarities of the design, I believe the designer of the merch ripped off my company's logo".

While it's been nearly a week since the Grammy victor dropped her album, folklore, one devoted Swiftie named Delphine is just getting a chance to listen to the singer's new music. "She is now selling merchandise with the words "The Folklore" printed on them", Amira Rasool, the founder of The Folklore, called out via an Instagram post. "I'm sharing my narrative to deliver light into the tendency of big companies/celebrities copying the function of little minority-owned small business owners". She said, "I commend Taylor's team for recognizing the damage the merchandise caused to my company's brand". "So i see i went viral while i didn't have my phone [crying face emoji]", she tweeted.

She definitely does not deserve that, so here's hoping those of Swift's fans who are bad actors stop that. The theory that's emerged claims within that physical copy is an announcement that the couple is engaged, which is not unusual for Swift to want her loyal fans to be the first to hear such important news in her life - as opposed to it being announced via the media. See: The band formerly known as Lady Antebellum who, in an attempt to change their name to remove its slave-owning connotations, sued a Black artist named Lady A to try to steal the name she's been performing under for more than a decade. The suit asserts that the group was granted a trademark on the name Lady A in 2011, after several years of using it interchangeably with Lady Antebellum for their goods and services.

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