Drake Teases Possible Nike Collab in "Laugh Now Cry Later" Visual

Brenda Watkins
August 15, 2020

Drake is a master of garnering attention when he's gearing up to release a new full-length and has done so again with the release of his latest single and video.

Not only does the video give an inside look at Drake's high-life as he showers his girl with bags upon bags of new Nikes, it also illustrates just how bad the 33-year-old is at playing sports. The song's new Dave Meyers-directed video was filmed at Nike World Headquarters in OR and features Kevin Durant, Odell Beckham Jr., and Marshawn Lynch.

Oh! Wait there's more, Drake golfs, swings the baseball bat, hits the treadmill and even recreates that famous Muhammad Ali underwater video from back in the day.

The beat of "Laugh Now Cry Later" is groovy, brassy and unhurried, a ideal setting for music lovers. The highlight of the song is Drake's sporty sneakers and the background music that goes while he is singing along with other artists in the music video.

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When Drake tries a hand-in-the-face guarding of Kevin Durant on the basketball court.

But like his cameos in "Westworld", "Brooklyn 99" and "Call of Duty", Lynch steals the show by interrupting a highlight of Drake catching a Hail Mary pass by tackling him to the ground.

Drake, on Instagram, posted an image of himself and Durk from the NBA Draft scene where he states that the song will appear on his next studio album titled Certified Lover Boy. However, he did have a sneaker deal with one of Nike's subsidiaries, Jordan Brand, in 2013, according to Bleacher Report. In 2018, however, he was approached by - and reportedly came very close to signing with - adidas.

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