YouTube’s short-video platform is now official, called YouTube Shorts

Ruben Fields
September 15, 2020

American online video-sharing platform YouTube has announced that it will launching a new video sharing platform called YouTube Shorts. Sound familiar? Yes, we have yet another TikTok competitor, this time from Google, after Instagram expanded Reels from the USA to India as well.

"This is an early version of the product, but we're releasing it now to bring you - our global community of users, creators and artists - on our journey with us as we build and improve Shorts", the blog noted. The video's length is limited to 15 seconds (like that's original), with the basic framework centred around 3 main areas-Create, Get Discovered and Watch.

The platform will allow users to post 15-second videos and given that YouTube is the leading video platform on the Internet, creators should flock to it. Shorts has reportedly been in the works for a while, according to an April report from The Information, but Google did not confirm the new feature at the time. The service will reportedly feature hundreds of thousands of tracks to choose from, with more music expected to be added in the future.

The move comes as Oracle confirms it has made a deal with Bytedance, TikTok's China-based parent company, that is created to keep the popular app in service in the US. And just like every other major tech player, Youtube's test bed for the app is India. According to the post, to check if you have access you can tap the "+" icon then select Video.

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The service offers a "multi-camera segment" that enables creators to shoot different videos and stitch them together using a set of built-in editing tools.

For users on Android and located in India, the company is rolling out an updated mobile app.

Ahead of the rollout of YouTube Shorts, the video platform has added a row on the YouTube homepage designed for short videos.

But among short video apps, the rapid growth of China's TikTok stands out.

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