CBS All Access Will Rebrand as Paramount+, Expanding to 30000

Brenda Watkins
September 16, 2020

Revealed on Tuesday, the rebrand will replace the name of the existing CBS All Access service to "Paramount+" in the first half of 2021.

The rebranded service will include episodes and movies from ViacomCBS-owned BET, CBS, Comedy Central, MTV, Nickelodeon and Paramount Pictures, including original series such as "The Twilight Zone" and "The Good Fight". Spy drama "Lioness" will follow a young Marine recruited to befriend the daughter of a terrorist to bring down a criminal organization from within.

ViacomCBS has announced that its 2021 "super service" streamer will be called Paramount+.

No price point was announced for the service but ViacomCBS said that it will launch in "early 2021" in the U.S., with initial worldwide expansion into Australia, Latin America and the Nordics.

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Domenic DiMeglio, EVP, head of operations and chief marketing officer for ViacomCBS Digital, said: "No other pure-play SVOD service offers championship-level live sports from the NFL to SEC football, to UEFA Champions League, March Madness, and the Masters".

The company says the broader lineup from this summer has already impacted the service's viewership and demographics. Existing subscribers can expect over 30,000 episodes and movies, an increase from the existing 20,000 plus.

"Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling", Bob Bakish, president and CEO, ViacomCBS, said in a statement. "With Paramount Plus, we're excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy".

The CBS All Access streaming service is getting a name change: Prepare for Paramount+. The name, borrowing from the major film studio, uses the same "Plus"-style convention as others, including Disney+ and Apple TV ". In contrast, CBS All Access and its sister streaming option, Showtime, were on track to hit a combined 16 million subscribers by year's end. According to the company's own internal survey, the Paramount name commands name recognition not just in the United States, but across the globe. CBS All Access had also broke its own records for paid subscribers, streams and minutes watched in the quarter.

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