Spotify To Begin Listing Virtual Events On Artist Pages

Ruben Fields
September 18, 2020

To make that happen, Spotify chose to lean on its already-established partnership with livestream-discovery app Songkick; virtual events uploaded through the latter service will automatically appear in the "concerts hub" of an artist's profile.

"Starting today, listeners will be able to find virtual event listings on Spotify".

With virtual events becoming the norm throughout the better part of 2020, Spotify have now integrated them into their platform.

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It said anyone wanting to promote an upcoming streamed show on Spotify needs to do so via Songkick, and there is no way to list the events directly through Spotify for Artists.

Because the partnership is with Songkick and Ticketmaster, events must be listed through those systems before they'll appear on Spotify. Musicians will need to set up the listing through Songkick, but the livestream itself can be hosted on popular platforms such as Twitch, YouTube and Instagram. The change is an inevitable outcome of the many tour cancellations caused by the current COVID-19 pandemic. The streaming service announced that artists can now list virtual events on their Spotify profiles, in an attempt to help mitigate the effects of canceled and rescheduled tour dates while the light at the end of the tunnel that is COVID-19 still far off. In this way, fans connect seamlessly with their favorite artists. "With most tours postponed until 2021 and online concerts set to continue, Spotify wants to make it easy for fans to learn about virtual events-whether for artists you already love or for those you're discovering for the very first time".

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