Apple's (AAPL) India Online Store Launch to Add Festive Cheer

Daniel Fowler
September 20, 2020

For the online market, Amazon and Flipkart are usually the ones selling Apple products.

"We're proud to be expanding in India and want to do all we can to support our customers and their communities".

At the online Apple Store, much like customers around the world, buyers in India will get various financing options and an available trade-in program.

The online store will offer full range of Apple products and support directly to customers across the country for the first time. Now, however, customers can expect stronger customer service, better product configuration options among a host of other premium experiences Apple offers in store locations around the world.

As COVID-19 presents huge challenges and uncertainties for communities across the country, Apple's teams are supporting local organizations to provide remote learning with study guides and curricula, the release added. The company has also integrated cash on delivery (COD) and UPI payment options, among others.

Apple is launching its online store in India on 23 September. With the next week's launch, the American company will prepare for the festival sales period in the country.

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According to Counterpoint Research, India's smartphone shipments in the premium segment (priced above Rs 30,000) declined 32 percent year-on-year to over one million in the June 2020 quarter on account of disruptions related to the COVID-19 pandemic. IDC Research Director Navkendar Singh said that the current contribution of e-commerce to Indian electronic product sales reaches 42% to 45% each year.

Though Apple does not yet operate a brick-and-mortar shop in the region, the company still plans to bring informative Today at Apple sessions to customers via free digital presentations.

Retail stores will help Apple overcome certain obstacles, such as ensuring the availability of its wide range of all accessories and products that partners may be unable or unwilling to provide. However, Apple is known for its shopping experience, Singh asserted. Apart from business prospects, the Apple online store will also help in supporting the local organizations in promoting remote learning. In addition to it, the Apple Store will also offer signature gift wrap and personalized engraving for a handful of products such as AirPods, iPad and the Apple Pencil. Customers will be able to receive guidance directly from Apple, including online support in English and phone support in Hindi and English.

This is the first incident when the company is opening a first-party retail channel in our country.

Apple has been actively striving to gain a position in the Indian market. This is something that Apple has on offer in many countries, and also offered it in India with the authorized distributors and retailers. According to reports, it has hired more than 15,00 locals and is seeking to hire more than 9,000 employees.

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