Ford Debuts Its New ‘Built For America’ Brand Campaign

Daniel Fowler
September 20, 2020

The all electric F-150 should be released by mid-2022, Ford said. Ford will spend over $700 million at the plant to prepare it for the electric F-150, as well as the hybrid F-150 PowerBoost which will also be built at the plant. The facility will add 300 jobs and also be home to production of the Ford's F-150 PowerBoost hybrid truck.

Ford's F-series pickup is the top-selling vehicle in the USA with almost 900,000 sold past year.

The all-new F-150 is designed for the most towing and payload of any light-duty full-size pickup.

Besides having the ability to tow more, Ford said the electric F-150 can also serve as a mobile power generator.

Over the next three years, Ford will invest more than $1.45 billion into the state of MI while adding about 3,000 new jobs.

(Pocket-lint) - Ford is in the process of launching the new F-150 pickup truck and has shared a few more details about the all-electric version, a truck that's promising the be the most powerful F-150 ever.

Tesla Cybertruck giving test rides at Los Angeles unveiling event Nov. 21 2019
Tesla Cybertruck giving test rides at Los Angeles unveiling event Nov. 21 2019

Ford executives said the battery-electric version of the top selling truck will have a lifetime total cost of ownership that is roughly half that of the current gasoline-powered model.

An all-electric Ford F-150 prototype during a capability test. Just recently, the Blue Oval inaugurated the start of production of the 2021 F-150 at the company's Rouge Center in Dearborn, Michigan. The F-Series franchise alone generates more revenue than such companies as Visa, Netflix, McDonalds, Nike, Coca-Cola.

For shoppers, saying that the electric F-150 is going to be cheaper to own than a model with an internal combustion engine may sound a little misleading, considering that the electric vehicle will probably cost much more than a similarly equipped model with a gas engine.

"If you think of it, in some ways, the vehicle and the truck is personal PPE, really".

A study conducted by Boston Consulting and distributed by the automaker found that the F-150 contributes almost $50 billion to the U.S. GDP and about 500,000 jobs to the U.S. economy, while Ford itself supports about 1 million American jobs. This development helps underscore Ford's position as the top assembler of vehicles in America, as well as the fact that it is the largest employer of US hourly autoworkers.

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