Amazon Luna Game Streaming Service Unveiled to Take on Google, Microsoft

Ruben Fields
September 25, 2020

Today, a new giant of technology is joining this trend - Amazon - with its Luna.

Inside the Luna experience, players will see Twitch streams for games in the service, and from Twitch, they'll be able to instantly start playing Luna games.

The service will be available on Fire TV devices, Chrome web browser Windows PC, Apple's Mac, as well as Safari web browser for iPhone and iPad devices on iOS 14 and later. No price was mentioned for the Ubisoft channel. Microsoft and Google have both entered the arena with their sprawling cloud computing set ups, leveraging their network server farms around the world, but while Amazon is most famous for being a global online retailer, their subsidiary Amazon Web Services (AWS) is actually the dominant cloud computing platform.

Of course, Amazon Luna will feature Twitch Integration that will show Twitch streams on a product page for individual titles. In terms of specs, Amazon claims that Luna will run games for up to 1080p at 60fps, with 4K resolution coming at a later date.

More in line with Xbox Game Pass Ultimate, it's based of a subscription model, instead of Google Stadia's model where you buy each game. Amazon didn't say anything about Prime subscribers getting access to Luna, unfortunately.

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Starting with a small portfolio of games during a restricted preview period should give Amazon time to work on unique aspects of the service such as avoiding lags in graphics, referred to as latency, that tend to infuriate players, according to the analyst.

Rounding out the Luna experience, Amazon's deeply integrating Twitch into the service.

Other channels are also on the way, including an Ubisoft channel that will offer access to select titles including games in the Assassin's Creed and Far Cry series.

You can also quickly switch between devices, using the Luna Controller with a smartphone or other devices without adjust your pairing settings. Amazon will also be selling its own Luna Controller.

The service is called "Luna", and it looks a lot like what we were all hoping Google Stadia would be. If you request early access to the service and get accepted, you'll pay just $5.99/month.

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