Twitter is expanding its 'read an article before retweeting' prompt globally

Katie Ramirez
September 25, 2020

If a user decides to retweet a write-up without opening the link and reading it, Twitter would prompt him or her to read it first before sharing.

One of Twitter's summer experiments - to get people to read news articles before retweeting them - will be rolled out to the rest of the platform "very soon".

In June, Twitter introduced a test feature on Android to promote "informed discussion" on the platform - something social media's staccato conversational bursts are rarely conducive to.

Sure it is, but if you haven't actually read the article, you may be retweeting nonsense, or - even worse - completely false information.

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The experimental prompt appeared for users who went to retweet an article they hadn't clicked to open, and suggested they read before they retweet.

According to Twitter Communications, people opened articles 40 percent more often after they were they were prompted. Now that Twitter is expanding the prompt to more users, the company is also making the prompt UI smaller so that it comes out as a little less "in your face" request.

In a tweet posted by the company, it said that it had tested a prompt feature that came up when a user wanted to retweet an article.

The company shared some results from the initial testing of the feature, but this was limited to Twitter users on Android. The number of people opening articles before retweeting also increased by 33 per cent, Twitter said. Other features include a warning to the user Before they send offensive replies And options Limit users to reply to tweets (It is now being rolled out globally).

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