National Basketball Association 2K21 adds ads whose load times can not be skipped

Ruben Fields
October 20, 2020

It comes with the territory and we're expecting them - however, customers who are paying next-gen prices for National Basketball Association 2K21 may be surprised to see that they'll get adverts during the game that are unskippable.

First reported on by the outlet Stevivor, NBA 2K21 now features adverts during the pre-game loading screens, with the above video showcasing an advert for the Oculus Quest 2 during a video package called MyTeam Season 2, Episode 7. When 2K21 launched without said ads, players thought that the publisher had actually listened to community complaints. Following user complaints, the company explained the following: "After the abundant and clear feedback received for integrating ads into replays and seeing that it is an unwelcome experience, we have disabled them and we apologize for how this can hinder the experience". "They already ruined MyPlayer with the VC stuff, this is just overboard".

In September this year, Electronic Arts copped backlash for doing something similar after adding in-game advertisements to UFC 4, which were subsequently removed after overwhelming waves of criticism from gamers. Meanwhile, Marcuztzb posted, "Thanks for reminding me about why I won't buy National Basketball Association 2K21 and Oculus Quest 2. And I don't even have time to play games anymore".

Nba 2k21 Virtual Currency

This has been alerted by some North American users and media, who find that both on Xbox One and on Playstation 4 there is advertising that, until the player can not press the continue button, they can not skip it.

The move has caused controversy since its addition, not least because the game is still retailing at full price. They even have the video to show it, which can be viewed below.

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