Facebook working on a feature that will let you love thy neighbour

Ruben Fields
October 23, 2020

Facebook advises users to keep the content on Neighbourhoods local, and tells them to save comments not directly related to their local area for other parts on Facebook.

Users need to verify their neighbourhood by turning on their location - and Facebook says it uses this data to provide "more relevant" ads.

Through this feature of Facebook, users will be able to fill their address and create a unique Neighborhoods profile.

"More than ever, people are using Facebook to participate in their local communities", a company spokesperson said in a statement, published by Bloomberg.

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The new Facebook feature which is now in limited testing phase allows users to display local posts, groups and marketplace items, CNET reported on Tuesday, citing a Facebook spokesperson who confirmed information earlier tweeted by social media consultant Matt Navarra. There have been several screenshots of this new feature from Facebook which is being now tested in Calgary. "To help make it easier to do this, we are rolling out a limited test of Neighborhoods, a dedicated space within Facebook for people to connect with their neighbours". This has led to the creation of messaging apps, and private groups.

Facebook notes that when you post in a Neighborhood group, people see your specific Neighborhood profile and your posts there, but it doesn't automatically mean they see your normal Facebook profile.

If Facebook releases the feature widely it could take a bite out of Nextdoor, which serves a quarter of U.S. neighborhoods and 268,000 in total around the world. This app was founded in 2008 and has had funding raised of about $470 million. This has been somewhat lost unless they match the neighbor the moment you walk through the portal or a similar situation. Facebook sees a great opportunity in this market to crush Nextdoor. Needless to say, the neighbourhood uses this as their mini social network- where people can create transactions and post about events. When Facebook started its own dating service in the U.S., it led to a steady decrease in the stocks of Match - by about 7 percent.

Aside from just features within the social media platform itself, Facebook has also been working with its Instagram by making it even more compatible with Facebook itself.

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