Mobile oriented content streaming service Quibi shuts down

Ruben Fields
October 25, 2020

Some people predicted Quibi would ultimately fail before the company even launched.

What is Quibi? And what does Quibi imply?

There are many factors that could be cited as causing Quibi to cease to exist: Launching a mobile-only streaming service when users are stuck at home at the height of a global pandemic, lack of attractive content to attract subscribers; The facts can be listed as that short-form video content has an nearly endless amount of free competition in the form of YouTube, TikTok and other platforms.

The platform focused individuals on the go, wherever they might be. In an open letter addressed from founder Jeffrey Katzenberg and CEO Meg Whitman, the company confirmed that it had "considered and exhausted every option available" to keep the streamer going, and admitted that "the idea itself wasn't strong enough to justify a standalone streaming service".

Launched in April in the early weeks of pandemic shutdowns, the subscription service targeting teenagers and young adults never gained any traction for shows told in under-10-minute "quick bites" meant to be consumed on smartphones - despite the involvement of big stars like Kevin Hart, Anna Kendrick and Liam Hemsworth.

Quibi was trying to stream a extra interactive viewing expertise, similar to when Netflix launched their very own interactive Black Mirror episode, Bandersnatch.

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Whitman added: "Quibi is not succeeding". It's hazy the number of those shows Quibi possesses the rights to, or for how long, however Katzenberg said he believes there are interested parties.

It's hazy where Quibi's substance will be accessible after the application closes down.

Quibi arrived within the USA on April sixth 2020, however by no means launched within the UK. One such startup that did not handle the pandemic well is the mobile-video app Quibi.

Quibi received $1.75 billion from investors and the likes of Steven Spielberg, Reese Witherspoon and Chrissy Teigen signed up to produce material for the app. "It's created to have 10-minute breaks for commercials".

Throughout the last few months, it appeared as though Quibi was damned.

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