Jay-Z set to launch cannabis brand called Monogram

Brenda Watkins
October 26, 2020

As previously mentioned, the past year Jay-Z combined Caliva as Chief Brand Strategist having a last-minute venture to assist with innovative choices, outreach campaigns and plan.

According to a press release, the brand boasts "careful strain selection, meticulous cultivation practices, and uncompromising quality" and will join Jay's huge roster company partnerships which include the National Football League, liquor companies Armand de Brignac and D'Usse, and the streaming media service, Tidal. You can check out Monogram's official website here.

In addition, Jay-Z also launched a new Tidal playlist called, "Monogram: Sounds from the Grow Room", which features hits such as Fela Kuti's "Expensive S**t", Bob Marley & The Wailers' "Kaya", and Outkast's "Vibrate". It's unclear as to when or where MONOGRAM products will be made available, or whether they will be branching over to Canadian markets where recreational marijuana is legal.

In a statement a year ago, following his appointment as Caliva's Chief Brand Strategist, Jay said, "Everything I do I want to do right and at the highest level".

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"With all the potential in the cannabis industry, Caliva's expertise and ethos are the best partners for this endeavor".

The post Jay-Z sparks up new cannabis brand "Monogram" appeared first on TheGrio. "We want to create something fantastic, have fun in the process, do good and bring people along the way", he proclaimed.

Jay-Z's role at Caliva is to advise the company on creative decision making, public relations and strategy, and advocate for social justice issues related to weed legalization.

Jay-Z isn't the only hip-hop artist to have entered the weed business: Snoop Dogg, 2 Chainz and Wiz Khalifa all have their own strains.

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