Walmart's plan for avoiding crowds this year? Offer three Black Fridays

Ruben Fields
October 30, 2020

Walmart announced that it is adapting to meet the evolving needs of its customers this holiday season.

Its second event will begin online November 11 (also at 7 p.m.) with new deals in stores November 14 with discounts on apparel, home, and more.

As most retailers have promised, the deals for Black Friday will start early and extend longer, with Walmart offering three sales events as it looks to provide a "safer and more convenient shopping experience" for customers.

In-person shoppers can get in on the deals at 5 a.m. local time when their Walmart store opens. Finally, it will offer a sale online on November 25 with new deals in stores November 27, AKA Black Friday.

ASOS Chief Executive Nick Beighton told Reuters on Wednesday the British online clothing retailer would also stretch its Black Friday promotions across several weeks. This event will include deals on even more electronics, toys and gifts across apparel and home, as well as seasonal décor favorites.

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During Walmart's "Black Friday Deals for Days" event, customers will discover savings on new items from top brands, like HP, Instant Pot, LEGO, L.O.L. Surprise!, Roku and Shark, including deals on many items that can only be found at Walmart.

On Saturday, Nov. 7 at 12 a.m. EST, Walmart.com will be updated with new discounted items. Doors will open at 5 a.m. local time.

The hope is that people will be able to score these incredible deals mostly online and will not have to flock to stores in order to get them. While we don't know the specific models of the mobile devices set to receive undoubtedly massive discounts as part of this second (third?) Black Friday (sub) event, Apple and Samsung are explicitly named in Walmart's press release today, so there's a very good chance the likes of the iPhone 11, XS, XR, Galaxy S20, Note 20, and Note 10-series handsets will headline the upcoming list of holiday bargains. "By spreading deals out across multiple days and making our hottest deals available online, we expect the Black Friday experience in our stores will be safer and more manageable for both our customers and our associates", added McCall.

The nation's largest retailer said Wednesday that more of its doorbuster deals will be reserved for online, as a way to steer more shoppers away from its stores. Yes, you heard that correctly, THREE Black Fridays at Walmart in 2020! Then, folks can take advantage of Black Friday deals in store on the "actual" Black Friday, the day after Thanksgiving. There will also be, of course, enhanced safety measures.

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