PUBG MOBILE to return to India as PUBG MOBILE INDIA

Ruben Fields
November 12, 2020

PUBG Corporation has stated that it plans to create an Indian subsidiary, which will help in communication with players and by providing them with localised services.

South Korean gaming company PUBG Corporation will set up a subsidiary in the country and launch a new India-specific version of the popular battle royale game.

It will also be hosting India-exclusive esports events featuring big prize pools, big tournaments and big productions. PUBG Corp also announced its plans to invest $100 million in India to "cultivate the local video game, esports, entertainment, and IT industries".

"To build and foster a healthy gameplay environment, in-game content will be improved and tailored to reflect local needs", PUBG said in a statement.

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The India unit will hire over 100 employees specializing in business, esports, and game development.

After Tencent Games was not able to suffice with the Indian laws and was unable to bring the game back to India, PUBG Corporation announced that it will be revoking distribution rights for the game in India from Tencent. I'm not entirely sure exactly how much this game will differ from the PUBG Mobile we know, but hopefully it won't change a lot. Of course, PUBG Mobile was banned in India likely due to geopolitical reasons, following a flare-up of conflict with China, but the government has privately insisted to Reuters that the ban was also due to concerns around user data privacy and the violence in the game.

India will be a $1 billion market for games by 2021 and the delayed response to the government's ban on PUBG Mobile could have been detrimental to Krafton, said Rupantar Guha, thematic data analyst at GlobalData. The game will also be re-framed as taking place in a "virtual simulation training ground" and not in real life. It will also work with local businesses to strengthen its gaming service. For many mobile gamers in India, this came as a ray of hope, indicating that PUBG Mobile might make a comeback in the country. Krafton, seemingly eager to continue benefiting from the large Indian market, has played along, starting with the Azure deal, in spite of no clear evidence that user data was ever under threat when Tencent was publishing the game. It will also add a feature to restrict game time for younger players.

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