Trump Eyes Digital Media Empire to Take on Fox News

Clay Curtis
November 16, 2020

The report sent shares of Fox lower on the day.

Trump is a known avid viewer of much of Fox News's programming, with frequent call-ins to morning chat show 'Fox & Friends, ' and late night retweets of items brought up on the network's reliably conservative evening commentary shows.

Based in West Palm Beach, Florida, where the Trump International Golf Course sits, Newsmax has rallied behind the President's Trump's unfounded claims of election fraud.

Such quixotic efforts have met with little success and experts say they are nearly guaranteed to fail.

Trump has continued to praise Fox News's prime-time hosts, which he sees as more sympathetic to his cause. "That something might be the potential launch of a new Trump News Network".

Donald Trump unleashed a torrent of condemned tweets Fox NewsAccusing the network of forgetting "what made them successful, what made them there".

Over the weekend, things between Fox News' Leland Vittert and Trump 2020 press communications director Erin Perrine turned rather sour, rather quickly. The Election Infrastructure Sector Coordinating Executive Committee said in a statement that "there is no evidence that any voting system deleted or lost votes, changed votes, or was in any way compromised".

Even on Fox News, which has at times both rubbished Trump's claims of election fraud, and helped spread falsehoods into millions of American homes (the network anchors, for once, aren't singing from the same hymn sheet), there have been some embarrassing moments.

They are abysmal having @alfredenewman1 (Mayor Pete of Indiana's most unsuccessful city, by far!) on more than Republicans.

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According to sources, the outgoing president hopes his own company could outshine Fox News, a right-leaning network.

Taking 20 per cent of Fox News's audience by 2024 could translate to around $200million in annual profit pulled from the company, media analyst Michael Nathanson told The Journal. "We don't want to be Trump TV".

"I think for someone like Trump it's an easy million" subscribers, Chris Balfe, a partner at the digital media consulting firm Red Seat Ventures, told the publication.

Relishing the attention, Ruddy is happily using it to poke at his bigger, more dominant rival in the conservative media sphere.

"He plans to wreck Fox". Fox has owned half of cable news for the past 10 years. Fox News cut ties with them in April. "We are waiting for the states' certification and the electoral college, but we will at some point when that happens", says Ruddy. He may not be happy.

Kushner reportedly phoned Fox Corp.

Ailes, the force behind Fox as its CEO and then its chairman, was forced out by the controlling Murdoch family in July 2016 after a massive sexual harassment scandal. "We have no deal with them" says Ruddy, who noted that he has had conversations on various topics with Thomas Hicks, the firm's leader.

He added that despite the circus that has overtaken Capitol Hill since Election Day, Trump will likely concede.

"I don't think he fully realizes the enormous cost and hurdles that it could take", Ruddy, a friend and adviser to the president, tells NPR.

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