Snapchat goes after TikTok with new Spotlight feature

Ruben Fields
November 23, 2020

This post has been updated to clarify the age restrictions for earning from Spotlight content. Here is everything you know to know about Spotlight on Snapchat.

The feature will be rolling out first in 11 countries, namely the US, UK, France, Germany, Australia, Canada, New Zealand, Ireland, Sweden, Norway, and Denmark. "It's a fair and fun place for Snapchatters to share their best Snaps and see perspectives from across the Snapchat community".

"Spotlight is created to reward creativity in a fair and fun way, and we're distributing over $1 million Dollars every day to Snapchatters".

In addition to giving viewers the chance to see the best user-generated content they may not otherwise have come across, the people behind that content are eligible for their slice of roughly $1 million per day, to be awarded by Snapchat every day through year-end. Notably, the feature does not allow comments or TikTok's basic remixing type.

Last week, Snapchat bought an app called Voisey, which notably incorporates music and videos similar to TikTok.

Snapchat determines earnings with its own "proprietary formula" that rewards users based on the total number of unique video views a Snap gets during a day.

Snaps that appear in Spotlight can be from Snapchatters with private, personal accounts, or from Snap Stars with public profiles and millions of Subscribers.

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The $1 million is a collective figure and will be divided up and given to multiple users who post successful Snaps.

They can earn money from the same Snap multiple times, as long as the submission is live, for up to 28 days after it was submitted.

In order to share your snaps for consideration, there are some content guidelines that must be adhered to, as well as creators needing to be 16 years and older. All users will have to do to see them is swipe and tap through the list.

Facebook's core social network has been losing ground among younger audiences to rivals like Snapchat and TikTok, even as Facebook-owned Instagram continues to grow in that demographic group.

This feature will allow Snap to diversify the entertainment content available to users, CNBC reported.

That's according to Joseph Philleo, a USC undergraduate student in mathematics, economics and machine learning and self-described "Millennial tech adopter" who discussed his thoughts on Quora.

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