Amazon launches ‘Prime Video Mobile Edition’ in India starting ₹89

Ruben Fields
January 16, 2021

A first for the firm globally, the mobile-only packs starting at Rs 89 (for 28 days) and available across varied price points, have been introduced in partnership with Airtel that has around 290 million customers. The Rs. 131 plan is valid for 30 days and ships all Prime Video services, fast delivery, and unlimited ad-free music.

One thing noteworthy is that India is the first country to get Amazon Prime Video's mobile-only plans. In this latest Amazon Prime Video mobile version, Airtel users get 30 days free trial with all prepaid bundles.

As the name suggests, the Mobile Edition subscription will offer access to Amazon's streaming platform only on mobile to users in India.

Plus, you can buy the mobile-only Netflix subscription separately while the Amazon Prime Video Mobile Edition subscription is bundled with Airtel prepaid recharges in India. India has develop into the primary nation on this planet the place mobile-only prime video plan is being supplied to clients.

Airtel users can watch Prime Video on their mobile by choosing other options, too. "With the launch of Prime Video Mobile Edition, we look forward to entertaining every Indian with our Exclusive and Original content". Amazon can be providing 30 days free trial to customers. They can sign up to Amazon from the Airtel Thanks app using their mobile number. Therefore, based on this encouraging response, Amazon Prime Video wanted to double down on their efforts and reach out to a broader audience via this cost-effective and affordable plan.

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He, however, declined to comment on the number of subscribers of Amazon Prime Video in India.

"Given high mobile broadband penetration in the country, the mobile phone has become one of the most widely used streaming devices".

Just as Netflix launched an Indian specific plan of Rs.199, Amazon has now come up with a similar mobile-only plan for Rs.89 for the Indian market. "We are happy to collaborate with Airtel as our first partner in India for Prime Video Mobile Edition".

Over the top (OTT) players like Netflix, Amazon Prime and Disney+Hotstar have seen massive growth in the past few years on the back of cheap data tariffs and availability of affordable smartphones. Amazon has partnered with Airtel to launch this cell plan. "We're glad to accomplice with Amazon to democratize high quality digital leisure in India by leveraging Airtel's core strengths of high quality prospects, deep distribution and best-in-class community for video".

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