Facebook Unveils Plan To Convince Apple Users To Allow Tracking 02/02/2021

Ruben Fields
February 2, 2021

Facebook chief executive Mark Zuckerberg said during a recent earnings conference call that Apple was becoming one of his company's biggest competitors.

Well, sort of. FaceID still doesn't work with a mask, but if you have an Apple Watch, Apple will let you use it to unlock your iPhone in iOS 14.5. Additionally, users will receive haptic feedback on the Apple Watch once the iPhone is unlocked. The update further carries an updated Fitness app and expanded compatibility for the Apple Fitness Plus workouts.

"Apple's new prompt is created to present a false trade-off between personalised ads and privacy; when in fact, we can provide both".

This new feature will allow for any AirPlay 2 compatible smart TV or top box to display Apple Fitness+ workouts. Users will need to look to their connected iPhone or iPad device for these stats.

Unique device identifier for Apple devices, IDFA.

Apple releases iCloud Keychain for Chrome on Windows
Now, when Windows users access the new Passwords section, the dialog box that prompts the download will properly function. You will now be able to insert passwords saved to your iCloud Keychain when logging into websites.

Other than the Face ID upgrade, the new iOS 14.5 will also come with support for Xbox Series S/X and PlayStation 5 controllers. If you decline, you will still see ads, but they will be less relevant to you. "These prompts will appear on Apple users' screens immediately before the Apple pop-up appears", adds the report.

It's their entire business model, so Apple users opting out of tracking is expected to significantly impact their profits. In that update, users will be given the option to have their activity tracked.

A couple of Apple's home brand apps will get a makeover with iOS 14.5.

Since then, Facebook has not taken off, as this measure will limit its ability to effectively target consumers with personalized ads on smartphones and on the web. Additionally, Facebook claimed that the Apple prompt also provides no context about the benefits of personalised ads. It's also important to mention that just because a feature exists in a beta release, doesn't necessarily mean it will end up in the final version released.

Apple postponed the full enforcement of privacy practices in iOS 14 after Facebook went out in public against those changes.

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