Instagram's identity crisis deepens as it considers a vertical stories feed

Ruben Fields
February 4, 2021

Facebook-owned Instagram is now working on new vertical feed for Stories, the way TikTok first used and Reels on Instagram has already cloned the feature.

For now, disabling reshares remains a test, much like the changes to likes the company considered and the variety of new app layouts it has prototyped.

You know that thing where Instagram users share their posts in their stories and bore you to death with them? The idea is to prevent users from sharing a feed post to their stories, as the Instagram community apparently wants to see fewer posts in stories.

So you might start seeing a lot more reshares in your stories from an entirely different social media platform. The Reels portion of Instagram usually consist of people sharing their TikToks from the app and since Instagram can not block people from posting Reels resurfaced from TikTok, it is encouraging people to stop doing that. The platform launched Reels past year soon after TikTok was banned in India.

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This doesn't feel right, and the launch of the new format has added to Instagram's clutter. Adam Mosseri, the Head of Instagram, recently implied that Reels and IGTV videos could be merged into a single content format alongside regular videos.

Another said: "Feed posts in stories is one of the main ways I find new content and accounts I like, and hear voices outside of my own community".

Resharing posts to stories is a fairly common practice, though it does create situations where you'll see a post in your feed and then immediately see that post duplicated in your friend's stories. The update is very simple, but it improves the experience for those who often view the stories using their web browser instead of their mobile device (which still offers the best experience). The social network could just be looking to transition another part of its app to the more modern vertical feed, as the demand for the traditional Stories format declines.

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